The rise of quantitative analysis is mirrored by a rise in demand for its fuel – data. With one feeding the other, investment firms and banks are increasingly reliant upon products and services that can be tested and proven in a way that for many markets was impossible ten years ago. As a result, the use of outsourced tick data provision is becoming prevalent in order to support that rapid growth. Tick data – capture of the price, time and volume for every order and execution across the instruments on a given trading venue – can provide enormous value for exchanges, broker-dealers and asset managers in this context. Ten years ago, it was seen as the preserve of firms building execution algorithms. Now that demand reaches across an enterprise. From compliance to business growth, tick data sits behind many key decisions.